It is all systems go for the biggest and the longest-running franchise show in the country and even in the ASEAN region – the Philippine International Franchise Conference and Expo (PIFCE), which is on its 16th outing and is slated on July 7 to 13 with the theme “Secrets to Franchising Success.”
Kicking off the event is the Certified Franchise Executive (CFE) Program on July 7 and 8 at the Asian Institute of Management Conference Center. Chris Simnick, President and Founder of Synergy Franchise Development, Inc. and Managing Member and founder of Synergy Franchise Group, LLC, will be the CFE lecturer-moderator for Module 3. The mini-MBA course on Franchise Management earns credit points for CFE designation by the Institute of Certified Franchise Executives.
The week-long event will also feature a two-day Conference at the Renaissance Hotel in Makati. Slated on July 9 and 10, the Conference will tackle the latest developments affecting the franchising industry, the emerging local and international trends, and other unlimited business opportunities.
Topics include Trends and Opportunities in the Global Franchise Landscape; Technology Solutions for the Franchise System; Secrets of Successful Franchise Stories; Benchmarks from the Successful Entrepreneurs; New Channels of Distribution; and, Outsourcing as a Way of Making Organizations More Effective and Efficient.
Now on its new home at the SMX Convention Center in Pasay City, Franchise Expo 2008 will run from July 11 to 13. The premier three-day expo will provide unlimited franchising investment opportunities from local and international brands in food, retail and service industries. With more than 6,500 sqm of exhibit area and 300 booths, this year’s franchise expo is 25% bigger than last year’s show. A series of informative seminars will also be held during the one-stop shopping expo.
The annual franchise event has shown continuous growth through the years. Last year’s expo tallied increases in the numbers of both exhibitors and visitors as compared to 2006 figures. Exhibitors also reported that business generated for them by Franchise Expo 2007 registered an upsurge of 29%, accounting to estimated revenues of up to Php 319 million.