WITH P15,000, one could buy a 3G cell phone, an Italian handbag or even a painting — but a business franchise?
Charlie Melano, chief executive of Super Value Franchise Concept Inc., he tells people that with P15,000, one can get a business franchise, and he isn’t kidding when.
The franchise package, which Super Value Franchise calls “Pangkabuhayan” [Livelihood], includes a collapsible booth, a set of crew uniforms, a tarpaulin signage, P500 worth of product vouchers — and training of the franchisee on how to handle the franchise.
“We teach our franchisees how to operate their business hands-on,” Melano says in an interview. “They should know how to operate the business and when they have mastered the operation, they can get another franchise.”
Aside from the franchise fee, an additional investment of P5,000 to P15,000 is needed for equipment and P2,000 to P10,000 for the inventory.
There is also the lease or rental cost for the location the franchisee will choose for the business.
Melano recalls some comments he got when he told them about his latest venture.
“My friends asked me, ‘Charlie, why is this franchise cheap?’” he says. “Some also asked if it was a scam.”
Melano says the company’s primary goal is to instill an entrepreneurial spirit in fresh college graduates whose minds are set on employment, and in employees who want to augment their incomes, and even in the unemployed.
“We created a P15,000 package because we believe that we can help many people develop an entrepreneurial mindset,” he says.
“At the end of the day, you get to see how much you’ve earned”, Melano says. “With a P15,000 investment, you get to earn at least P2,000 a day, depending on the location — that’s something else.”
In 2000, Melano ventured into the pizza business Melano after nine years of working at Hotel Intercontinental in Riyadh, where he rose to become duty manager. He named it Pizzito Melano. He first sold pizza in Pasay City, near a bus terminal.
Today, Pizzito has over 400 branches nationwide, he says.
Melano observed that Filipinos in general are not the “risk-taker” type. He says some of today’s entrepreneurs “do not try to innovate or reinvent their products or brands.”
“This kind of business involves less risk because one has to make only a minimal investment,” he says. “Plus, this business is easy to operate and transfer when the business fails in a certain location.”
The business packages are mostly for food products, including shawarma, donuts, French fries, to fish balls, “chicharon” and “goto.”
“We initially offer food packages for franchising because the return of investment is high,” Melano says. “But we are still developing our nonfood products.”