As part of its “Kabuhayang Pinoy Muna” advocacy, the 80-strong Association of Filipino Franchisers Inc. will reach out beginning this year to the broadest base of Philippine society, including until the elementary schools to ensure that “we start them young and early on the road to Pinoy entrepreneurship and break the back of lifetime employee mentality.”
This new focus of AFFI was spelled out by incoming president Rommel T. Juan (also present of Binalot) during the general membership meeting of AFFI last May 8 at the Casablanca restaurant in Intramuros.
“Our advocacy will not be mere lip service. As we launch tonight, we trigger a busy yearround program that will see AFFI embark on a grassroots outreach campaign to spread the word of hope to our fellow Filipinos to make them aware of all the homegrown AFFI business opportunities within their reach,” Juan said.
AFFI will reach out to more Filipinos through a series of public forums to OFWs, retirees, government employees, local communities all the way down to elementary schools, he said.
And to give added impetus, he said, AFFI will hold “Job and Business Opportunity Fairs” right in the campuses and through aggressive “Kabuhayang Pinoy Muna thematic advertising campaigns.
The annual franchising trade show in September at the World Trade Center (a first time) will go “Kabuhayang Pinoy Muna” thematic to dramatize its advocacy and give AFFI a national significance and draw in record attendance and business prospects, Juan said.
“We may not be awash with cash but we are definitely awash with friends who believe in our cause. A groundswell has begun for our advocacy. Many have already boarded our advocacy bandwagon,” he said.
He said two very active techie organizationsÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â€šÂ¬Ã‚Âadvocates in themselvesÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â€šÂ¬Ã‚Âwith members of over 20,000 will held them connect with the youth and yuppies. These are “Yabang Pinoy” and “RockEd.”
Media partners and coadvocates include The Manila Times, Business Mirror, Entrepreneur, SME Magazine, among others.
As AFFI reaches out to the broader public, it also reaches out to individual members by setting up a permanent AFFI trade exhibit to be known as the AFFI center, showcasing their ideas and business concepts.
There will also be a central AFFI hotline for business inquiries to make it more accessible to the public. Business prospects will just be a call away and to help AFFI is Globe Telecommunications, a co-advocate.
AFFI will also launch a membership advancement education program, a lecture-workshop series to equip members particularly the new ones or startups on the knowhow and skills for their growth and success. Industry leaders and authorities will be invited to share their secrets through best practices sharing and cooperation programs.
For finance and accounting, a co advocate is PlantersBank.
The advocacy also envisions the creation of a united “AFFI Digital Community” through IT empowerment programs. “We will seek to interconnect all members and enable each of us to equalize capabilities with those of big multinationals.
Juan said: “AFFI can no longer confine its interest within association borders. It has to be a potent symbol of what the Filipino can do. It has become an economic force, a rallying voice for homegrown Filipino business talent; for the upliftment of the Filipino and for our beloved country.”
source: Chesca de la Cruz, www.mb.com.ph