In 1999, with a couple of hundred pesos, Sir Joel decided to put up his own perfume business where he seeked the assistance of his friend who is now the Vice President Internal of the company. The house of Sir Joel’s mother located in Sisa St. Sampaloc Manila became their marketing Office. They have developed the product in best quality and affordable prices and named the product as “AF” or AFFIRMATIVE.
Initially, the product was sold at the first outlet of Ever Cotesco-Grand Central in Caloocan City. Not long after, the doors of Isetann and Tutuban Malls were opened to the partners and began selling the product to the market of the youth, at the stretch of what we now called the University Belt.
But the demand of the product in the market continues to grow that the garage area can no longer accommodate the production of the product. The company then rented a small, two-storey apartment along the same street in Sampaloc Manila. With the intense effort of only six (6) employees, most of which are the marketing arm of the organization, the company catered and supplied the unstoppable demand of the industry.
In September of 2001, the brand name AFICIONADO-Germany Perfume was granted registration and became the trade mark brand of the product. From 2003 up to present, Aficionado-perfume had been given several recognition by major award given bodies.
The growth of the company has continuously expanding from Metro Manila, to Luzon, Visayas and Mindanao.
The company ventured again in Franchising business. The first Franchise outlet opened in Laoag in March 2004 by Mr. Jerry Alipio.
Right now, we are proud to claim that we have 60 franchise stores out of a total of almost 150 stores nationwide. We are also happy to hear the testimonies of our several franchise partners about the success of their Aficionado business and how they are proud to belong to the number one (1) in the industry in terms of market scope and share in the country.
1774 Instruction st. cor. N.S. Amoranto Avenue, Sampaloc, Manila
Hotline: (02) 74-00000 or 411-5455
Tel: (02) 740-7953/72, 740-3895, 731-9628
Fax: (02) 412-0992