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Binalot Franchise

Filipinos love to eat, which explains why practically every major global food brand is in the country; fast food brands, especially. These international franchises and their local imitations dominate. Filipino dining taste, in turn, has become very Western.

It was this way until a band of young entre-Pinoys realized, in 1996, that the Philippines has as much to contribute to the culinary world as burgers & french fries, pizzas & spaghettis, plastic spoons & styropacks. Their Filipino pride pursued the rebirth of Pinoy classics – adobo & bistek, tapa & tocino, sisig & longganisa, even salted egg & tomato against the onslaught of “Colonel Sanders, Ray Krock and his jolly clone”.

Their flash of inspiration led to the re-discovery of an age-old but very clever Filipino dining practice much better than styro lunch packs – banana leaves! Equally clever, their “banana insight” inspired the birth of BINALOT Fiesta Foods.

How much is a Binalot franchise?

Investment in a Binalot franchise begins at P1.2 Million depending on the type of store.

  • Full Dine-In (35-80 sqm.): P1.8 to 2.5 Million
  • In-Lin Kiosk (11-25 sqm.): P1.2 to 1.8 Million

This investment fee includes the following:

  • Franchise Fee
  • Construction of the store
  • Kitchen equipment and facilities
  • Furniture and fixtures
  • Air-con system
  • Signage
  • Pre-operating expenses

The Binalot Support System

  • Site selection assistance
  • Training in the Binalot systems for the franchisee and initial store team.
  • Design, planning and construction Assistance
  • Opening Assistance (for the first month of operations)
  • Operations Manual
  • Continuous day to day operations assistance
  • Central commissary to supply outlet needs
  • Training programs
  • Regular communications system with franchisees.
  • On-going marketing and product development.
  • Regular meeting and field visitations by Binalot Operations team for on-site assistance.


Binalot Fiesta Foods, Inc.
3686 BUJ Building Sun Valley Drive,
Sun Valley Subdivision, Paranaque City,
Tel: (02)  822-6483, 821-0509
Email: [email protected], [email protected]

updated: 09/7/09