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Blugre Coffee Shop Franchise

BLUGRE COFFEE is Davao’s first and leading specialty coffee shop, founded in 1998 by husband and wife, Gatchi and Larcy Gatchalian, both Manilenos but consider themselves Davaowenyos by heart.

Blugre Coffee has two branches one in Landco Corporate Center, and at Matina Town Square, Davao City. (It’s sister company is Kape’t Pandesal located at SM City Davao).

Established in June 1998, Blugre Coffee’s claim to fame is its signature drink, DURIAN GATCHPUCCINO, a hot cappuccino concoction that blends espresso and the fruit durian wonderfully. (Also available is Durian Larcepuccino, the cold version of Durian Gatchpuccino). It is dubbed as “the king of all coffees” (durian being the king of all fruits).

Blugre is responsible for creating a coffee culture in Davao, and leads the pack mainly because of the coffee lifestyle experience which Dabawenyos enjoy up to now.

Blugre Coffee is actually a spin-off from the couple’s clothing business under the brand BLUGRE. But the owners’ fascination and love for coffee led them to putting up not just a coffee place but a coffee brand. To the Dabawenyos, Blugre now is synonymous to great coffee experience.

Aside from your regular specialty coffee shop menu items like espresso, latte, mocha, cappuccino, Blugre also serves LARCEPUCCINO COFFEE, an ice-blended coffee drink which boasts of a variety of concoctions, and one drink is being served in what Blugre calls Larcepuccino Fun Cup, where the fun cup is “to go” serving as a souvenir of one’s memorable Blugre experience; LARCEPUCCINO CREAM, a non-coffee ice-blended drink; BLUGRE SHAKERS, variety of shakes with and without coffee, plus chocolate drinks, milk, and flavored tea drinks.

Blugre has also became famous for its line of desserts and pastries like its bestsellers Chocolate Chips Cake, Choco Torte with Cream Sauce, Chocolate Decadence Blueberry Cheesecake, Banana Cream Pie, Mango Cream Pie, Choco Dome, Banana Streusels, Oatmeal Fudge Bar, Cheese roll bites, and many more.

Blugre also offers pica-pica, panini (sandwiches), pasta, and heavy meals.

Blugre also carries merchandise items like souvenir shirts (men’s and ladies), ceramic mugs, stainless mugs, and frosted mugs in different sizes and shapes.

Fast-forward and SEVEN years after, Blugre is able to gain a strong foothold of the market due to its quality products, coffeeholic-friendly service, and marketing innovation.

Blugre Coffee was recently chosen as the National Shopper’s Choice as “Best Coffee Shop in Davao” as conferred Asia-Pacific Shopper’s Institute, Shopper’ Choice Magazine, Essence Privilege Card, and the Asian Philippine Association of Marketing Professionals FOR THE YEARS 2003, 2004 AND 2005; and just most recently, received the Philippine Marketing Excellence Award as the “Most Outstanding Coffee Shop in Davao City for 2004” awarded by the Asian Institute of Marketing and Entrepreneurship.

Blugre Coffee is now ready to offer franchise outside Davao with location and franchisee’s strong business sense as the primary considerations for awarding such franchise.

Franchising Details:

FRANCHISE FEE : Php 600,000

Inclusive of:

  • Trade Name & Proprietary Marks
  • Site Approval
  • Training for Franchisee, Supervisor
  • Barista and Service Crew
  • Procurement Program
  • Marketing Assistance
  • Opening Assistance
  • Operations Manual
  • Research and Development
  • FRANCHISE AGREEMENT 5 years, renewable
  • RENEWAL TERM 5 years
  • TOTAL INITIAL INVESTMENT Php 3,500,000.00
  • ROYALTY 5% of Gross Sales

REQUIRED SPACE: 80 square meters

Contact:

RK Franchise Consultancy
Ground Floor Minnesota Mansion,
267 Ermin Garcia, Cubao, Quezon City
Phones:  (02) 912-2946, 955-0734, Fax: (02) 912-2973
Nationwide Tollfree: 1800-10-88888RK
Email: [email protected]

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