Named for our philosophy and personal atmosphere, brown’s is where good food and delicious fret-free fare, unite in a compelling invitation: to come together and enjoy. We hope to avoid the norm of restaurant giants today by keeping it all simple and reserved in everything we do.
Our food menu consists of home-cooked original recipes using select ingredients, carefully sourced simple delicacies like famous roasted to goodness chicken, daily crafted sandwich specials and homemade desserts.
Identity Three elements hold the Brown’s identity together; the shape, the texture and the signature. The shape of the logo comes from the interestingly irregular shape of the current shop space, reduced to scale. The texture is a representation of simplicity and used to symbolize the oneness of a community that come together for a common purpose.
It was not just a matter of coming up with a Brown’s café like restaurant, but creating a thorough Brown’s experience. This meant no fancy lampshades, mass-manufactured furniture, or needlessly printed materials were to be used in its interior. Instead, the focus was on bringing an unassuming space that could support Brown’s truthful philosophy and traits.
The custom-made furniture for the seating area was designed to be flexible and movable, to break down personal space blockades and buoy up customers to mingle. To make the most of the floor space, most sectional blocks can be used as either a table or a bench. This way, the small space can accommodate a group of up to twenty.
Emphasis was also placed on relaying the sincerity and directness of the cafe: open shaped iron shelves openly display the storage of fresh produce and most of the outlet’s inventory. In line with the cozy atmosphere, the space is adorned by one sole piece of “decoration” – a handwritten menu on the black-board wall, where old specials are casually wiped off with new ones scribbled on daily.
Franchise Fee: P400,000
- Use of Trade Name and Proprietary Marks
- Location Approval
- Procurement Program
- Opening Assistance
- Operations Manual on Loan
- Research and Development
Total Capital Requirement: P1.4 Million
Initial Term: 5 years
Royalty Fee: 5% of gross sales
Required Space: 30 sqm minimum
RK Franchise Consultancy
Ground Floor Minnesota Mansion,
267 Ermin Garcia, Cubao, Quezon City
Phones: (02) 912-2946, (02) 955-0734
Nationwide Tollfree: 1800-10-88888RK