Chowking launched its franchising program in 1989 when the company was only 4 years old. For a young company with limited resources, franchising was the rational route to expansion. It enabled the company to penetrate new markets and extend its reach, without straining its resources. At the same time, franchising provided a business opportunity to local entrepreneurs in search of a promising investment.
The Chowking franchising system is founded on the philosophy that franchisees are business partners, co-owners of the company and members of the Chowking family. As business partners, they are provided with a support package that includes operational services, logistics, manpower training, marketing , national advertising, and other important services necessary to give them a better chance at success.
The franchising process starts when the company receives an expression of intent to apply for a Chowking franchise. A thorough and comprehensive evaluation of the merits of the proposed store site and the qualifications of the franchise applicant follows. If the site is deemed promising and the franchise applicant is considered qualified, plans for store construction are set to motion. While construction is going on, the company provides technical support to the franchisee and assists in the selection and hiring of the required manpower. Orientation and training of the newly-hired personnel completes this cycle.
Once the store is operational, the company’s operations personnel pay it periodic visits to ensure that quality is maintained, prescribed procedures are followed, and FSC standards are met.
For the duration of the 10-year franchising contract, the franchisee receives from the company a package of services that includes logistical and marketing support, as well as a continuing training program for the store managers, kitchen staff and service crew. It is a company policy to require all franchisees and managing directors to familiarize themselves with the operations manual and to take part in the training program especially designed for them. As members of the Chowking family, franchisees are expected to take part in company-organized activities that not only keep them posted on business updates but also reinforce bonds and strengthen lines of cooperation. At the end of the 10-year franchise period, franchisees in good standing may be awarded an extension of another 10 years.
Required investment: P9 to 13 Million
- Franchise fee of P1 Million
- Kitchen facilities
- Construction and finishes
- Furniture and fixtures
- Signage and others
- Established brand name and a proven formula
- Site selection and construction
- Operational and management Support
- Comprehensive Training support
- Effective Advertising and Marketing Programs
- New Products and Product Development
- Accounting and Control System
Expected ROI: 3-4 years
Typical store size: 250 to 300 sq.m.
Franchise duration: 10 years, renewable
Business and Franchise Development Dept.
33/F Jollibee Plaza 10 F. Ortigas Jr. Ave
Ortigas Center, Pasig City
Tel: (02) 634-1111 locals 5272, 5273
Fax: (02) 634-1182