Dairy Queen (DQ), maker of the popular Blizzard, has been back in the Philippines for four months now under a new franchisee, the Araneta Group of Companies’ food division, Philippine Pizza Inc. International Dairy Queen, Inc. (IDQ) awarded the franchise to the Aranetas after years of negotiations.
“It’s the best and the biggest ice cream chain in the world. So, why should we not get it?” said Jorge Araneta, chair of the Araneta Group. “We knew people were happy with DQ products…we are excited to bring it back to those who still crave its goodness.”
DQ, which was out of the local ice cream scene for two years, is now at the Food Express, 3/L, Gateway Mall. It has a bigger customer counter and a wider selection of ice creams.
DQ also brought in Orange Julius for its fruit smoothies and gourmet hotdog products.
Justin Holtkamp, director of international marketing of American Dairy Queen Corporation, said: “DQ operates in 22 countries, but Asia-Pacific, led by Thailand with over 180 stores, is our biggest market. China comes next with 65 stores. Hopefully, the Philippines will join the (leaders).”
Trade Name: Dairy Queen
Franchised Offered: Single Unit Franchise
Category: Food & Beverage
Initial Investment: Php 2,000,000
Contact Person: Mr. Jerome Taguin
Contact No: 631-8782
Address: 3/F Pioneer Business Park, Fairlane St., Bo. Kapitolyo, Pasig City
Target Franchise Area: Metro Manila , Visayas, Mindanao
Corporate Ave. cor. Civic Drive
Filinvest Corporate City, Alabang
R. Alvero St., Loyola Heights
Shangri-la Plaza Mall
6th Level, EDSA cor. Shaw Blvd.
SM City North EDSA
Level 2, Annex Bldg.
North Ave. cor. EDSA
2nd Level, Julia Vargas Ave.