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Europcar Signs Master Franchise Agreement in the Philippines

One of Australia’s leading car rental companies, Europcar Asia Pacific, has signed a master franchise deal with Infinity Rent-A-Car, which will see the company enter the Filipino corporate and leisure car rental market.

The partnership will boost Europcar’s substantial global network, with a fleet of initially 70 vehicles to operate from six key Manila province-based outlets including Ninoy Aquino International Airport and the Centennial Airport.

Europcar Asia Pacific executive director Douglas Hunt said the partnership will open the door for growth in the Filipino self-drive market.

“Infinity Rent-A-Car was chosen to represent us in the Philippines because they share our commitment and they have a proven ability to grow the business from a very small base in a relatively short amount of time,” he said.

“There were many other candidates but none had the passion for service like the management and staff at Infinity, they are an extremely energetic and professional company.”

“This agreement enables Europcar to further develop the self-drive market in the Philippines while also forging agreements with local hotels and airline carriers that will allow us to successfully tap into the outbound market.”

“We believe due to the growth of aviation in the Asian region and the increase in affordability of air travel that our unique service proposition will be attractive to existing and first time travellers.”

Infinity, a subsidiary of MSIC Transportation Inc, will operate Europcar Asia Pacific’s Filipino franchise, and will offer a choice of luxury premium vehicles with the provision of English-speaking, uniformed chauffers.

Europcar Asia Pacific was recently recognised as the leading car hire company in Australasia in the World Travel Awards, with Paris-based parent company Europcar, also receiving numerous awards including the world’s leading leisure car rental company.

The Philippines franchise joins the worldwide Europcar network, which includes a fleet of over 220,000 vehicles at 2,650 locations covering Europe, the Middle East, Africa, Indian Ocean, Central America, Mexico, the Caribbean and Asia Pacific.

Media enquiries to Ashley Jurberg
Group Marketing Manager Europcar Asia Pacific
Tel: 03 9330 6190
Mob: 0411 262 885


Europcar Asia Pacific is the largest master franchise ever granted by Europcar International and is a regional business with 800 employees, 13,000 vehicles and in excess of AUD$150 million in system revenues.

Europcar is one of Australia’s most popular providers of car rental services, operating a large fleet of quality vehicles across a nationwide network of over 110 locations.

Europcar operates all over Australia, including popular tourism destinations such as Brisbane, Sydney, Melbourne, Gold Coast, Hobart, Darwin, Alice Springs, Adelaide and Perth.

There are car hire branches at all major airports, capital cities as well as many regional airports, towns and more remote locations.

Europcar offers its clients a wide choice of rental vehicles including hire cars, minivans, people movers, 4WDs, SUVs, trucks, utilities and vans, European car hire with prestige, luxury and sports cars.