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Filipino Franchiser’s Nationwide Environmental Program

A 1,000-strong network of businessmen, franchisors, franchisees and staffs under the banner of the Association of Filipino Franchisers Inc. (AFFI) are set to implement a nationwide environmental program among the member franchisees and related businesses to help address the issues of climate change and a host of other ecological problems.Set in time for the International Earth Month celebration in April 2007, the AFFI Clean and Green Biz Program seeks to implement ecologically balanced practices among member companies, franchisees and staff members.

Bannering the theme “AFFI Franchisors para sa Malinis at Masaganang Kalikasan sa Pilipinas” the environmental program includes information, education and advocacy components that will encourage company leaders and employees to undertake environment-friendly practices.

AFFI president Richie Cuna said the AFFI members are now ready to do their part “to address environmental issues and concerns because we believe that the business community has a unique and important role in providing solutions to our environmental problems.”

At present, AFFI is composed of 75 member franchisor companies, which in turn have hundreds of franchisees and staff members.

The AFFI program hopes to encourage other business leaders and managers to promote environmentally-sound practices in their operations.

Cuna said “the program will reinvigorate AFFI members in their adherence to environmental laws and undertake sound-ecological practices in their operation.

To date, a number of franchisors have already instituted mechanisms on improved solid waste management, better air quality emissions, wastewater treatment, and energy conservation.

These programs include the Biofuel product by Seaoil, clean water by water refilling giant Aquabest, biodegradable packaging by Binalot, use of natural ingredients by Fiorgelato as well as recycling of ink cartridges by E-novation Digimer Corp.

Ms. Chit Juan, an environmentalist and CEO of Figaro Coffee Company said, “We plant trees to help save the earth while saving the coffee industry!”

Cuna, president of the pure Italian Ice cream Fiorgelato, also vowed continued support to the Department of Environment and Natural Resources (DENR) activities on environmental protection.


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