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Franchising, the Key to Development

The franchising industry could prove to be a key link in the development of countries, given the right combination of private sector push and government support, a son of former Malaysian Prime Minister Mahathir Mohamad said here Thursday.

Mukhriz Mahathir, who represented his country in the 15th Philippine International Franchise Conference held at the Dusit Hotel Nikko in Makati City, said this was why Malaysia was committed to being seen and regarded as a “franchise-friendly nation.”

Mukhriz, chairman of the nongovernmental organization Malaysian Franchise Association, said in an interview that the lack of government support made franchising or any business venture a greater ordeal than it already was, which is why Kuala Lumpur had laid down from the start policies to promote the sector.

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