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Fruit Magic Franchise

Fruit Magic pioneered the juicing industry in the Philippines and is currently enjoying its popularity as the leading source of the freshest fruit juices and concoctions in the country. However, many still wonder how the store that gave us that bud-tickling smoothies, refreshing shakes, and nutritious juices came about. Was it really magic?

It was 1993 when the Hernandez and Escalona families, with the advice of their friends from the medical field shifted to healthy living. This includes an all-natural healthy diet free from preservatives and chemicals. It was almost impossible since only colas and artificial drinks flooded every restaurants and food stores. The real goodness of fresh drinks was nowhere to be found. To solve this problem and make it available to others with the same need, the two families created fruit magic.

Franchise Package – P500,000

  • Space required: 4 sqm
  • Royalty: 5% of monthly gross
  • National Advertising Fund: 2% of monthly gross
  • Local Advertising Fund: 1% of monthly gross
  • Return of investment: 1.5 – 2  years
  • Contract term: 3 years

Franchise Support System

  • Use of brand and trade mark
  • Site Evaluation support
  • Training support
  • Pre-Opening and Grand Opening Support
  • Marketing support
  • Product development support
  • Supply support
  • Quality audit support
  • Customer service audit support


Fruit Magic Franchise Corporation
27 Rizal Ave. Ext., Grace Park, Caloocan City
Phones: (02) 364-6927/3621
Fax No. (02) 366-2934
Email: [email protected]

updated: 12/10/2014