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Outback Franchise Holder Bullish on Philippines

“Expansion” was a word Prasoon Mukherjee repeatedly used to talk about the past, present and future of his favorite restaurant, Outback Steakhouse.

Mukherjee is the chair of Universal Success Enterprises (USE) Group, which gave Southeast Asia the Outback Steakhouse chain of restaurants.

His love affair with the steakhouse chain with more than 1,000 locations in 22 countries began in Jakarta, Indonesia, where he first tasted Outback’s offerings.

The day after, he got in touch with the owner of Outback Steakhouse to talk about acquiring a franchise.

“I knew that it would work in our part of the world,” said Mukherjee, whose first foray into entrepreneurship in 1995 involved energy trading.

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