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Precious Hearts Romances Franchise

Precious Pages Corporation (PPC) began in 1992 when most businesses were closing down due to the crippling energy crisis. At that time, Tagalog romance pocketbooks were gaining popularity among Filipino romantics, especially the women. Segundo D. Matias Jr. and Richard Reynante, two creative think tanks from advertising, film and television, knew very well the Filipino taste in entertainment, so they decided to pool their resources and came up with the romance novel book imprint Precious Hearts Romances (PHR). Starting with one book every month, PHR became an instant hit, and in such a short time the company came up with several other romance novel book imprints.

The company flourished. Within the next five years since its birth, the PPC was able to pool its own stable of romance novelists, acquire printing machines, employ a core staff of mostly production workers, and rent a venue for both its business offices and production requirements. Book releases reached a high of 25 titles per month, with its banner book imprint PHR becoming the bestselling Tagalog romance pocketbook in the country, and created household names of PPC romance writers Martha Cecilia, Rose Tan, Amanda, Maureen Apilado, Cora Clemente, among others.

Franchise Information

Capital Investment: P400,000 to P600,000  up to P1.2 Million (Mall)

  • Franchise fee: P150,000
  • Royalty fee: None
  • Systemwide ad fee: 2%
  • Term: 5 years
  • Space: 10 sq.m. for booth

Precious Pages is in search for unique partners for growth who share our passion for books and reading, and have the drive to succeed in the business of retaining books and other educational tools. The site required for a Precious Pages franchised outlet is a 10 sqm.area located in malls and other high traffic commercial area.Our franchise is affordable and easy-to-operate with a complete support system consists of:

  • Right to use and logo
  • Start-up business guidance
  • Site selection and evaluation assistance
  • Architectural design and store construction
  • Franchise Operations Manual
  • Training on operations,management, and customer service
  • Product and customer service training
  • Bulk pricing on initial inventory and supplies
  • Grand opening support
  • National and local store marketing support
  • Advertising and promotional assistance
  • Regular communication with franchisees
  • Periodic field visits and monitoring of your business
  • Continuing business guidance on the various aspects of managing the business
  • Updates on new products, service, or promotions


Precious Pages Corporation
#83 Sgt. E. Rivera St. SFDM
Brgy. Manreza, Quezon City
Tel: 414-8191, 414-6188
Fax: 367-6222
Email: [email protected]

updated: 7/21/09


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