For many years, it had been the dream of siblings, Dixie & Baby Mabanta, to put up a casual restaurant serving authentic Mediterranean cuisine and making it accessible to the Filipino consumer. They invited Marla TaÃƒÆ’Ã†â€™Ãƒâ€šÃ‚Â±ada to invest and manage the business. Marla’s background was in the corporate world, having handled marketing and public relations of one division, then research and product development and quality control of another division.
On Nov. 19, 2005, Cafe Mediterranean, or Cafe Med, as it is so fondly called, opened its first branch in Greenbelt 1. Shortly after, Robinsons Galleria opened in the Movieworld area, and then, the Podium, which is a favorite of the Asian Development Bank employees.
Shortly after celebrating its 10th year anniversary, Cafe Med started to franchise. Its first branch was in SM Mall of Asia. In the second quarter of 2006, Alabang Town Center was set up to serve residents of “the South (Manila).” In early 2007, Cafe Med ventured out of Manila and is now operating in Boracay. And soon to open in Davao, Cebu and Cagayan de Oro.
Franchise Fee P750,000
Basic construction P1.5 to 2M
Accessories (Furniture & Decor) P350,000
*For a 50-75 sq. m floor area
Aside from construction costs, what are the other expenses involved in opening a store?
There is a 5% royalty fee and a 1% marketing fee so we will collect a total of 6% of your gross sales. Malls normally require a six (6) month rental deposit (exact amount depends on the mall and the size of space).
Can I still apply for a franchise even if I don’t have a site or location?
We can help you look for an ideal site as we get a lot of offers from different establishments.
Can a corporation apply for a franchise?
Yes! But the majority owner should be the representative of the franchise.
What is the floor area requirement?
Between 50 to 100 sqm
When is expected Return of Investment (ROI)?
Several factors such as sales, market potential, investment cost and the ability of the franchisee to control his operating expenses determine ROI. However if everything runs smoothly, you can expect your ROI under 2 years.
1347 Agono St.
Barangay Poblacion, Makati City
Tel No. (632) 896-8807
Email: [email protected]