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Via Mare Restaurant Franchise

On September 5, 1975, Glenda Barretto, an intrepid culinary expert, raised the curtains of the first Via Maria. The idea of establishing a restaurant was hatched by a group of businessman and their wives who have tried the list of restaurants in the metro and found them wanting in many aspects. Thus, Larry and Flor Tolosa, Efren and Judith Bautista, Bert and Fely Arceo, Carol and Gov. Jose Rono, Pancho and Glenda Barretto bonded together to create the perfect dining milieu. Located on Legazpi Street in Makati, Via Mare was established at the second floor of the La Tasca Building as a seafood specialty restaurant, serving the most sumptuous catches from the seas. Mrs. Barretto, with her prodigious knowledge of the culinary arts, took the challenging task of developing the restaurant’s menu and concocting new innovative recipes.

Via Mare brings its rich tradition of fine cuisine into the frozen food industry with the name brand Redi-Feast Meal – a variety of popular Philippine dishes namely: Kare-kare, Adobo, Kalderetang Baka/Tupa, Pinakbet, Laing, Lumpia Ubod, Callos and Pancit Luglog. To satisfy more of the Filipino’s appetite Via Mare opened its manufacturing at Guadalupe Nutri-food Specialists, Inc. Mrs. B’s Pancit are canton noodle variants: Pancit Saluyot (rich in Beta-carotene); Pancit Kalabasa (good source of Vitamin A); Pancit Guso (Iodine rich noodle) and Pancit Ube (rich in Vitamin B Complex).

Via Mare’s latest expansion strategy is franchising. Outlets of Cafe Via Mare and Via Mare Oyster Bar are at the Rockwell Center, Eastwood Center in Libis and Ayala Alabang.


VIA MARE CORPORATION is offering three different restaurant operations for Franchising, namely, CAFE VIA MARE, VIA MARE OYSTER BAR and CAFE VIA MARE & OYSTER BAR, the details of them please find on the following pages.


  • Use of VIA MARE business name and trade mark
  • Utilization of VIA MARE business system
  • High quality menus and food service
  • Profitable business venture
  • Low Franchise Fee
  • Credibility of the VIA MARE brand and name recognition
  • Site selection assistance and evaluation
  • Training
  • Pre-Opening assistance
  • Grand Opening assistance
  • Post Opening assistance
  • Effective Field Service
  • Marketing and promotional assistance
  • On-going operational support
  • Procurement Program
  • Operations Manual


The Cafe Via Mare is one of the frontrunners of the cafe-type outlets in Manila. It distingu-ishes itself with a wide array of traditional Filipino merienda fare and delicacies like the well-loved pancit luglug, lumpiang ubod, bibingka galapong and puto bumbong. Despite the entry of international cafe outlets Cafe Via Mare still continues to enjoy a growing clientele of young and old alike.

Minimum Space requirement: 150 square meter
Franchise Fee: Pesos 2,000,000
Franchise Agreement: 10 years, renewable
Restaurant Investment: P 9,000,000 estimated
Expected ROI: 36 month


The VIA MARE OYSTER BAR has long enjoyed the distinction of being one of Manila’s premier watering hole. Its menu’s main offerings are oysters harvested from the pristine waters of the South and flown in fresh everyday. The oysters are served fresh or baked. Alongside the oysters are lunch and dinner offerings paired with a good selection of wines and beverages.

Minimum Space requirement: 150 square meter
Franchise Fee: Pesos 2,000,000 including
Franchise Agreement: 10 years, renewable
Restaurant Investment: P 10,000,000 estimated
Expected ROI: 36 month


A combination of the two Restaurant systems under one roof!

Minimum Space requirement: 250 square meter
Franchise Agreement: 10 years, renewable
Restaurant Investment: P 17,500,000 estimated
Expected ROI: 36 month


RK Franchise Consultancy
Ground Floor Minnesota Mansion,
267 Ermin Garcia, Cubao, Quezon City
Phones:  (02) 912-2946, 955-0734, Fax: (02) 912-2973
Nationwide Tollfree: 1800-10-88888RK
Email: [email protected]

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