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Beef Wich Sandwich Franchise

Some good things come unexpectedly as Alan Larot, Proprietor of Ashley’s Beef Which in Cebu City shares his sandwich story. Two years ago late for his tee time and wolfing his lunch at the clubhouse, he stuffed the chopped up remains of a good local steak in bread poured in the gravy, and as afterthought put in all the vegetables sidings from his plate.

His golf game wasn’t too good that day but his fairway snack certainly was great. This
inspiration led to a whole new food concept. He secured a meat roasting machine from a friend friend experimenting on a variety of beef marinades and sauces at his household kitchen.
Months of trying numerous bread varieties would pass before perfecting this unique sandwich concept.

In October 205, after a friendly supplier introduced an Italian origin bread, they reworked to Filipino taste, the sandwich was taste tested by his golfing buddies, friends and colleagues. BeefWich, stuffed with roast beef morsels, vege trimmings of tomatoes, onions and cucumber in regular or hot oriental sauce in Ciabatta bread was launched.

In the same year Asheley’s Beef Which Foods opened in Cebu Doctors University catering to its medical students. A month after it opened its second outlet in GQS Plaza, Banilad Ceu City. To date this small upstart sandwich line has opened cart outlets in Ayala Center and SM City Mall in Cebu City.

Today Beef Which Carts in appealing red and black color motif carries beef roasting and bread toasting machines. BeefWiches are served lightly toasted in heavy filling with choices of special Macaroni and Potato salads to go.

Franchise Information

Franchise Fee: Php 150,000
Inclusive of:

  • Use of trade name and proprietary marks
  • Training of Franchisee and staffs
  • Procurement program
  • Marketing assistance
  • Opening assistance
  • Operations manual on loan
  • Research & development
  • Site approval

Initial term: 5 years
Renewal term: 5 years
Royalty fee: 5,000 per month
Minimum space requirement: 4 sqm.
Estimated outlet investment: Php 350,000


RK Franchise Consultancy
Ground Floor Minnesota Mansion,
267 Ermin Garcia, Cubao, Quezon City
Phones:  (02) 912-2946, 955-0734, Fax: (02) 912-2973
Nationwide Tollfree: 1800-10-88888RK
Email: [email protected]


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