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Franchising Boom Despite Food and Fuel Crises

Franchising will continue to flourish despite the ongoing global crises on food and fuel, according to the Philippine Franchise Association (PFA), which is briskly preparing for its 16th Philippine International Franchise Conference & Expo in July this year.

PFA chair Bing S. Limjoco said the national franchise industry “is safely nestled in a consumption-driven economy powered by the remittances of overseas Filipinos and the booming tourism and property” sectors.

“On the demand side, we have a large young consumer population and a high-end global tourism market driving consumption to sustain growth levels. And on the supply side, we have a booming property sector that provides the franchising industry the commercial spaces and new urban growth centers to expand to,” Limjoco explained.

She cited these as reasons for the PFA’s move to stage its biggest .Franchise Expo in the ASEAN.

“Franchise Expo 2008 will thus be held at the country’s largest and newest upscale venue – the SMX Convention Center – on July 11 to 13, and gather the world’s biggest and most successful franchises to join our local standouts and homegrown enterprises in showcasing the power of franchising in growing businesses,” Limjoco pointed out.

“Franchise Expo 2008 will offer three days of unlimited franchising investment opportunities, with over 250 local and international brands – from old to new, high to low investments, sophisticated to new entrants, plus suppliers and allied companies – making this event a virtual one-stop franchise shopping experience,” Limjoco said.

She said the country’s much improved economy and the bright prospects over the short and long term could even make 2008 a banner year for franchising.

The growth momentum comes from last year’s phenomenal economic surge of 7.3 percent, when Franchise Expo also saw an increase in exhibitor number from 2006, and a 21 percent hike in total display booths occupied, covering close to 6,000 square meters of exhibit space.

“The exhibitors placed the total business generated for them by Franchise Expo 2007 at R318.5 million, up 29 percent from 2006. So for 2008, we are expecting even bigger and better figures,” Limjoco added.

Other expo details can be obtained from exhibit manager Worldexco. Email [email protected], or visit, or the PFA Secretariat — [email protected]).

Organized by the PFA, Franchise Expo 2008 is supported by the Asia Pacific Franchise Confederation and the World Franchise Council, and backed by industry leaders PLDT Business Solutions, SEAOIL, Quali Plus Int’l, Max’s, Goldilocks, The Generics Pharmacy, Francorp, Red Ribbon, Greenwich, Gaz Haus, Ayala Malls, Robinson’s Malls, and Shangri-La Plaza, with Philippine Star and Entrepreneur Philippines as media partners and AM Cleofe Prints as official printer.

The expo is designed for new entrepreneurs, budding enterprises, and established SMEs who are looking for lucrative but stable businesses with long-term prospects for growth and expansion whether locally or abroad.



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