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Generika Drugstore Franchise

Looking for a worthy investment for your hard-earned money ? Franchise with Generika Drugstore, the “Most Promising Filipino Franchise 2011” awardee given by the Philippines Franchise Association and the Department of Trade and Industry (DTI). Total investment cost is about 1 million Pesos only! Experience a fully computerized business system and ongoing field support from our Operations Group. Generika Drugstore : 350 stores and fast growing! Call 828 18 18 or visit for more information.

The total investment cost is divided into two components :

The Franchise Package ranges from P345K to P605K and refers to what is paid to us as Franchisor. Its amount and content varies according to the type of outlet that is opened (Regular, or Small Town, or Drugstore Conversion). The Franchise Package includes:

  • The Franchise fee itself (which ranges from only P50K to P150K)
  • Computer hardware (2 or 3 PC pckage) and OS licenses
  • Retail expert, the proprietary POS system of Generika, which helps you manage your sales transactions, inventories and facilitate customer service and is regularly loaded with new features and modules
  • Security deposit to our commissary (refundable)
  • Initial inventory of 200KP to 300KP, including 200KP with deferred payment
  • Pharma supplies
  • Marketing supplies and sound system
  • Operations supplies

Other costs shouldered directly by the Franchisee are the following:

  • Store signages
  • The space’s renovation and equipments (counters, shelves, aircon, refrigerator..)
  • Rentals deposits to the lessor
  • Initial permits
  • Rolling capital

All in all, the proposed total investment cost ranges from P900K to P 1.2M. Actual figures will vary depending on the store’s size, condition, etc. Purchasing the Generika Franchise entitles you to the following:

  • The right to use the Generika trademark and logo
  • Site market study conducted on site by our Business Development Team. This serves to evaluate the sales potential of your proposed location
  • Architectural/store design and construction assistance Pre-opening and start up assistance
  • HR support in the assistance in the recruitment of store personnel – note that all your personnel will undergo our screening, evaluation and training
  • Classroom and store-based training of your store personnel on pharmacy retailing and management, computerized operations and customer service
  • The use of Retail expert, our proprietary POS system, regularly improved with new modules and features
  • Regular monitoring of your outlet
  • Ongoing business consulting and guidance
  • Refresher training on new products and services
  • National and local marketing support
  • Easy stock replenishment and direct delivery to your outlet
  • Updates on new products


Erika Franchising Services Corp.
Bay 15, 2nd St. Cervantes Compound,
KM. 17, West Service Road, Paranaque City
Trunkline : (02) 828-1818, 824-4685, 703-4703
Email : [email protected]

updated: 12/4/2012


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