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HBC (Home of Beauty Exclusives) Franchise

What started as a glint in the eyes of couples Dr. Rolando B. Hortaleza and Dra. Rosalinda Ang Hortaleza to give each Filipino the right to be beautiful has become one of the most trusted names in health, beauty, home and personal care products and services.

HBC, Home of Beauty Exclusives is now a Billion-peso company that serves the personal retail market in the Philippines through over 150 branches nationwide. It beasts of its exclusive and world-class private labeled brands and services that cater to Filipino tastes.
Cart Package:  P230,000
Kiosk Package: P450,000
Store Franchise Package: P3 Million (60 sq.m.)

The franchise package includes:

  • Franchise fee (includes cart, training and start-up assistance)
  • Initial stocks and supplies (estimated cost)
  • Use of HBC’s reputable trademark, name, and logo
  • Pre-opening and start-up assistance
  • Site selection and evaluation assistance
  • Store design and construction for turn-key package
  • A comprehensive ISO-certified franchise operations manual
  • International-standard training on retail management
  • Operations and services
  • Aggressive local marketing and promotional assistance
  • Grand opening assistance
  • Access to a customized, user-friendly POS system
  • Access to the latest trends and techniques on beauty and personal care
  • Bulk pricing of high-quality professional and branded products
  • Continuing field visits, training, guidance, and business evaluation
  • Access to exclusive services of dermatologist
  • Regular advice or guidance on all aspects of store operations
  • Guidance on operational and sales performance reporting
  • Assistance in the hiring process
  • Comprehensive operations manual

Royalty fee: 5% of gross sales
Advertising fee: 1% of gross sales
Franchise agreement term: 5 years, renewable to 2 additional 3-year terms


HBC, Inc., 2/F Franchising Dept.
548 Mindanao Avenue cor. Quirino Highway
Novaliches, Quezon City
Tel. No.: (02) 455-6086, 984-5555 loc. 3220
Email: [email protected]

updated: 07/21/14


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