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Jockey Philippines Franchise

GTVL Manufacturing Industries Inc. the sole and master licensee of JOCKEY has been distributing JOCKEY branded apparel for the last 50 years. It has been the market leader since its introduction. The brand is sold in 421 doors throughout the nation, out of its 421 doors, 260 doors are operated on concession. The brand is stable in its current position enjoying a 20% market share and has grown 20% over last year. In addition to its staple line of underwear, the company has recently developed a line of fashion underwear, loungewear, sleepwear, and outwear tops to compliment its main underwear lines. The ratio of men to women buyers is 60% Men and 40% Women.

Company Background

The promoters – Genomal group, established the company in 1958. The Genomal group companies have been the licensees for the JOCKEY and SPEEDO brands in the Philippines since 1959 and 1988 respectively. The companies are run by the second and third generation Genomal Family, sons and grandsons of the group founder and guiding spirit, the late Topandas Genomal.

Company Facilities

The factory is equipped with state of the art machinery and equipment including high tech lab testing capabilities. Combed Cotton Yarns are procured only from the largest and most modern spinning mills in the Philippines where stringent controls guarantee exacting standards. Integrated elastic weaving and fabric knitting along with carefully controlled fabrics dyeing and processing ensure consistently high standards of finished garments. With modern and efficient production and quality control systems led by a team of highly qualified technologists, quality standards are at par with Jockey products available worldwide.

Franchise Details : please call Mayette I. Conste for package details


7000 Santol Street, Mon-El Subdivision, Dr. A. Santos Avenue
Sucat, Paranaque City
Phone: (02) 825-6961 to 64 loc 106
Email: [email protected]


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