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Julie’s Bakeshop Franchise

‘Julies Bakeshop’ is a major brand established as a family-oriented business and making its presence felt all over. We maintain very high quality standards at each Julie’s Bakeshop offering freshly baked products using only the finest ingredients and produced in a clean environment in full view of our customers.

Julie’s Bakeshop was established in January 6, 1981 as a mom-and-pop type of business by Rodrigo and Julia Gandionco, at Wireless, Mandaue City, just north of Cebu city. Originally, the intention was for the bakeshop to augment the bread requirements of the family’s canteen business. However, in just six months, another branch was opened near Aznar Coliseum, at a suburb area of Cebu City.

Franchise FAQs:

Q: Who chooses the location for the bakery?
A: The interested applicant is required to recommend a site for the bakery. The proposed site is then sent to the Julie’s Franchise Corporation – Franchise Development Office for verification.

Q: What is the minimum space requirement for a Julie’s Bakeshop site?
A: The recommended space requirement is at least 60 square meters. It is highly recommended that the site is fronting a main road, and has a high pedestrian (foot) traffic. However, the facade should be no less than four meters wide.

Q: How much is my initial investment?
A: Initial investment varies from Php 800,000 to Php 2,000,000. This already includes the Php 250,000 franchise fee, cost of renovation of the site, initial ingredients, and equipment, among others. The franchise fee gives the right to qualified franchisee to operate Julie’s Bakeshop for five years.

Q: When do I get back my initial investments?
A: Payback period is highly dependent on the sales of the bakery. However, based on the experience of our existing franchisees, the average ROI is two and half years.

Q: What are my monthly fees?
A: Monthly royalty is pegged at 2.5% of gross sales. Each bakery is also required to remit 1.5% of gross sales for Marketing Support Fund. The marketing fund will be used for marketing and promotional activities in support of the bakeries.

Q: What training do I get?
A: JFC will provide you a full-management training program to ensure the success of operating a bakeshop. These training include a 10-day general orientation training (Seminar for Franchisees and Supervisors) and a two-week bread-baking science and technology training for the franchisees, a hands-on training for chief bakers, an on-site training on operations standards and customer relations for bakery crew.

JFC will also accommodate apprenticeship for bakery crew provided these are conducted at the company owned bakeries in Cebu.

Q: Who will hire my bakery crew?
A: It is advisable that the franchisee directly hires the needed number of crew. This is of course based on the standard set by JFC. However, the Human Resource Department can assist the franchisee on their personnel needs.

Q: Do I get marketing support during the opening?
A: JFC provides a bakery-opening package consisting of all necessary marketing collaterals needed for a successful opening. A checklist of these items is provided soon after the signing of Franchise Agreement.

Q: Where can I buy my equipment and supplies?
A: Supplies and Logistic Division, is the sole distributor of all equipment, ingredients and supplies used in the bakery.

The franchise is for a period of 5 years and renewable for another 5 years.

Contact details:

Cebu (Main): (032) 261-7117; 261-7118; 261-7119; 262-6454
Dial local number 101 or 102 for the Operator
Fax: (032) 261-3326

Manila Branch
Tel: (02) 643-7455
Telefax (02) 643-5024
Email: [email protected], [email protected]

updated: 080308

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