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Phoenix Fuels Franchise

Incorporated in May 2002 in Davao City, Phoenix Petroleum Philippines, Inc. has grown from a simple family venture to one of the most successful businesses in Davao and the Southern Mindanao area.

The company, then under the name Davao Oil Terminal Services Corporation (DOTSCO), began operations in its current form in January 2004, distributing petroleum products to various commercial entities in Mindanao. In August 2006, the company was officially renamed to Phoenix Petroleum Philippines, Inc.

Today, Phoenix Petroleum is engaged in the business of trading refined petroleum products, lubricants and other chemical products, operation of oil depots and storage facilities, and allied services, mainly in Southern Philippines. Its products and services are distributed and marketed under the “Phoenix Fuels Life” trademark.

Franchising a Phoenix station saves you time and money. With Phoenix, negotiations and approvals are faster because decision-makers are practically a call away. Recovery period of investment is shorter because of our low investment plan offerings and higher per-liter margin, which also grants you bigger earnings in the long run.

  • Access to Valuable Information
  • Faster Turnover
  • Low Investment, Interest-Earning Deposits
  • Unlimited Business Concepts

Through dealership agreements, Phoenix Petroleum offers for franchising the right to operate a Phoenix gasoline retail service station, and use of the company’s retail operations and management system. As of December 31, 2006, the company had 20 franchisees.

Who can qualify as a Phoenix franchisee?
Individuals who have the needed capital, have the capability and the willingness to learn the business, and have the right attitude to operate a Phoenix facility.

What are your criteria for selecting a site?
Currently, we require an area to be at least 800 square meters, with a 25-square-meter frontage. The site must be located along the highway with a potential volume of at least 120 KL. Exceptions on lot area requirements may be made based on the potential volume of the site.

Who will look for the site?
Our prospects usually recommend sites to us. However, interested franchisees without potential sites may still apply but may be required to wait until Phoenix Petroleum, the franchisor, finds a suitable location that the franchisee agrees to operate.

Who will provide the building plans and who will do the construction?
When paid, the franchise fee entitles the franchisee to customized building plans and designs for his station. Only accredited contractors can build the station but the franchisee may make his recommendations.

Who will shoulder the construction costs?
The franchisee will shoulder the construction costs except for franchisor-owned stations.

How soon can I operate my Phoenix Station?
Once the site has been approved, the franchise agreement signed, and all required fees paid, it will take approximately 2-3 months for a Phoenix station to be ready for operations, depending on the size of the station.

How much will it cost to own a Phoenix Gas Station?
The conservative amount for franchisee-owned stations is Php3,000,000.00 including the franchise fee, construction cost, equipment deposits and initial stock.

Who provides the gasoline service station’s employees?
The franchisee will provide the needed manpower, but Phoenix Petroleum Philippines will provide the needed training for the franchisee and his/her initial hired employees.

Besides selling petroleum products, can we put up other businesses at the site?
If your property is big enough, you may operate other franchisor-accredited businesses on the premises. The added establishments may or may not be owned by the franchisee.

What are the business concepts allowed in the Phoenix community?
There is no limit as to the type/kind of establishment that may be put up in a community, but it must be approved and conform to Phoenix standards.


Head Office:
Phoenix Bulk Depot, Lanang, Davao City 8000 Philippines
Tel: +63-82-235-8878

Manila Office:
7/F ACT Tower, 135 Sen. Gil Puyat Ave., Salcedo Village, Makati City 1227 Philippines
Tel : +63-02-813-4588
Fax : +63-02-817-1155

Cagayan de Oro Office:
117 LYL Arcade, Baloy, 9000 Cagayan de Oro, Philippines
Tel: +63 (88) 855-4527
Fax: +63 (88) 855-4528

updated: 072008


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